Creating the concept art

Having the benefit of being an illustrator to begin with it was easy for Joel at the inception of the concept to get straight into the concept art. long before the Fit for Battle team was even established. The tone of the art was always going to match the style of the eventual audio. It had to be quirky and humorous. Because this fantasy world is really crashing into an electronic, modern fitness app. We decided early on that we would play with that juxtaposition- Which is why you will see full plated characters wearing short shorts and cross-trainers. Why the grim reaper on the death page is presented as a referee who has blown his whistle at you.

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Joel Anthony